What is your profession?

           

           Leonidas, leads his hoplites to the Thermopylae Pass to confront the hordes of the Persian army. Along the way, his troops encounter an army from Athens.

           The Athenians' mission is to support the Spartans in holding off the Persian troops at the Thermopylae Pass. But the Athenians are surprised by how small a force Leonidas has. Proud of his soldiers, Leonidas addresses the Athenians and asks them about their trades (there are potters, blacksmiths, etc.).

           Leonidas turns to his army and in a martial voice asks his soldiers: Spartans! What is your profession? They reply…

           The world of progress has always tended toward professionalism. This, extrapolated to our daily lives, makes us think of the cardiologist who examines our heart or the writer who makes us dream with his words. However, when we head to a bar every morning to enjoy a cup of coffee and thus energize ourselves and gather enough energy for our daily tasks, it seems of little importance that the place doesn't specialize in it, that it doesn't know what type of coffee it offers or what blend it has.

           Nor is it taken into account whether the waiter puts the exact grams for the espresso, nor what type of crockery he uses, nor how long it takes to extract the milk, nor what the optimal temperature is for the milk.

           All this is because most people are uninitiated on the subject and don't care which type of coffee they prefer. Perhaps simply because they're looking for something warm to get them going, even if it's bad coffee, and to do so, they have to mask its flavor with lots of sugar.

           Therefore, I urge the constant search for places where specialization is the goal and where we can see the work done by professionals who want to show us their passion for this craft.

           In these establishments, you can smell the aromas they seek with every cup, carefully meticulously detailing the quality of the beans (provided by artisan micro-roasters), which adds their distinctive touch. The correct grind, the appropriate brewing equipment, the perfect extraction, temperature control, and even the delicacy of their lattes are their hallmarks.

          Every process is pampered down to the smallest detail, and sometimes even for the price itself.

          PLEASE! Don't go to war without warriors.

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