Coffee wouldn't be the world's most popular beverage if it weren't a perfect fit for almost any human activity that requires dedication, passion, and patience.
Hence, no one should be surprised by the wonderful relationship between coffee and cycling. And, if you're reading this, you probably already know that we love combining coffee and cycling, like in our "Los Cinco" blend.
Today we announce that we are going to do something different.
When we decided to start this Café San Agustín adventure a few years ago, we did so with the aim of creating much better coffees than what the market was offering, back when the specialty coffee market in Spain was still in its infancy. Today, fortunately, there are more of us roasters offering exquisite coffees.
As new toasters began to appear, we were faced with the inevitable question:
What do we have to do to be different?
And we found several solutions. At first, it seemed important to us to be able to communicate our values in Spanish. We strove to create an original image, with aesthetic references outside the world of coffee. We contributed by offering blends seasonal and micro-lots. We offer a different illustration for each of our origins. And yes, we also made a blend in honor of Miguel Induráin.
And it is at this moment that you will ask yourselves the same thing that we asked ourselves a few months ago:
Now what?
This time we want to offer you access to a fundamental part of all the processes that take place in our roaster:
The music.
It's the beginning of all our rituals. Before we turn on the lights in the morning, we turn on an early 1980s Marantz, which, more often than not, plays some of the jazz Luis Ángel likes.
Many of you have been upgrading your coffee equipment over the past few years: grinders, coffee makers, you even care about water quality!
It's time to return to our primary calling: helping you achieve (even) better coffee.
Sometimes samples of excellent coffees. Batches that often end up participating in some competition, or in the hands of some prestigious Scandinavian roaster.
Each time, we've lamented not being able to offer a product like this, because we were a little afraid these coffees would end up in our pantries, instead of your kitchens.
We believe this is the time.
If such a batch appears, we will offer a very limited quantity of these exclusive coffees, a short review of one of the albums we have always loved, along with the artist's interpretation of its cover in the form of a postcard. Daria Fedotova (@lisapalper).
We'd like to take this opportunity to recommend a special CD to go with a specialty coffee.
Let's hope they become real collectibles.
Tomorrow, the first installment of our “Phonographic Catalog”
